
Role
Ideation
UI Design
Prototyping
Tools
Figjam
Notion
Figma
Timeline
5 weeks
The Problem
The people that were interviewed are small business owners seeking effective strategies to grow their businesses and improve their ability to hire new employees. They expressed challenges related to limited resources and juggling multiple roles, making it difficult to focus on expanding their companies.

User Interviews
To gain insights into their perspectives on emerging technology, we utilized user research from interviewing 5 managers and executives. We Identified a few main topics to influence our work: staffing, collaboration, workflows, integrations, and cost.
Charting the Journey
As a way to better understand the user journey, we aligned on a few key areas:
Role creation
Onboarding and offboarding agents
Integrations
Interaction and collaboration between agents and humans
Wireframes
We explored various platforms, including video, voice, and social media.
Final Deliverables
Final High-fidelity Prototype
Delivered a high-fidelity mobile prototype of the final product
Launched POC Test
Scoped a low effort conversational POC to test with users
